Effective Use of Information Sources for Breast Cancer Care: Interplay of Mass Media and Interpersonal Channels
Language:
English
Series/Journal Title:
Journal of African Research in Business & Technology
Volume:
2014
Copyright:
2014
Pages:
12
Description:
This study investigated the influence of media awareness campaigns on breast cancer care among women in South-West Nigeria. This study was anchored on two theories: agenda setting theory and diffusion of innovation theory. [adapted from abstract]
Subject
Geographic Focus
Resource Type
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